1. Why did the Rocky Mountain News disappear, despite having all the advantages? “We could not let go that we were a newspaper company…. You have to know what business you’re in.” (John Temple)
2. Early newspaper technology efforts were measured by what they could do for the core product—the printed newspaper. Big mistake. (Temple)
3. “We did not have a clear strategy, mission or objective. The web was a complement to the paper. That’s not a strategy.” (Temple)
4. Keep new ventures free from the rules of the old ventures. When the Columbine shootings happened, instant Web-based coverage was stifled, for fear the Denver Post would steal the story. (Temple)
5. Another mistake: The News tended to wait for perfection instead of moving quickly and being iterative. (Temple)
The other 20 lessons, after the jump.
