People choose shitty things. People choose 2 and a Half Men and NASCAR and Super-Sized McRib Meals. People choose smoking and Uggs and Transformers 9,000,000: The Blur of the Robots and Magnolia cupcakes. People choose Rick Santorum and Katherine Heigl (she wishes!) and flying on airplanes wearing sweatpants with words written across the ass while hugging a body pillow. People choose FarmVille. FarmVille! This is what people choose. Do you want to be associated with that?

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Gawker on the People’s Choice Awards (via frangry)

I’ve been thinking a lot about media advertising lately and come to the conclusion that, following the TV advertising model, that there’s really a dual and simultaneous niche-ification and mass-market play taking place.

(Source: alextypical, via frangry)