One of the freshest commentators on Internet culture, Clay Shirky, has written, correctly, that nobody really knows what form journalism will take in the evolving post-newspaper era. Looking back to the unpredictable social and cultural upheavals brought about by Gutenberg’s invention of movable type, he writes, “We’re collectively living through 1500, when it’s easier to see what’s broken than what will replace it.” So who will do the heavy journalistic lifting? “Whatever works.” Every experiment must be tried, professional and amateur, whether by institutions like The Times or “some 19-year-old kid few of us have heard of.”
What can’t be reinvented is the wheel of commerce. Just because information wants to be free on the Internet doesn’t mean it can always be free. Web advertising will never be profitable enough to support ambitious news gathering. If a public that thinks nothing of spending money on texting or pornography doesn’t foot the bill for such reportage, it won’t happen.
That’s why the debate among journalists about possible forms of payment (subscriptions, NPR-style donations, iTunes-style micropayments, foundation grants) is inside baseball. So is the acrimonious sniping between old media and new. The real question is for the public, not journalists: Does it want to pony up for news, whatever the media that prevail?
